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DMAX is a men's lifestyle channel operated by Discovery Networks CEEMEA free-to-air in Germany, Austria, Switzerland. The United Kingdom and Italy have their own version of the channel. It is also widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media. DMAX broadcasts from the Astra 1H, 1L, and 3A satellites and is uplinked by SES Platform Services. ==XXP origins== *DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air channel from 1 September, targeted at men. *Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency. *Its most recent rebrand was created by Artillery Design Ltd based in Brighton UK. *DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes. *Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「DMAX (TV channel)」の詳細全文を読む スポンサード リンク
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